Reva Harris4 min10 B2B Case Study Examples to Steal Ideas FromBuyers need solid proof that your product or service is worth the investment. Use these examples to help frame your next case study.
Reva Harris2 minPrepare Your Content Strategy for the FallWhat can you do to shift your content strategy for the fall of 2020? Focus on the bottom line.
Reva Harris4 minThe Lowdown on Original Research ContentOriginal research is one of the most valuable types of content you can create. Here’s a breakdown of what you need to know about it.
Reva Harris2 minEye-Opening Content Marketing Statistics to Help You Sharpen Your StrategyIf you want your content to stand out, speak to your audience’s needs, and solve your marketing challenges, start here.
Reva Harris3 minConsensus-Building Content: Why You Need It and How to Create ItThe B2B buying process is complicated and crowded with stakeholders. Help them get on the same page with content.
Reva Harris2 min4 Key Marketing Assets for Relationship SellingRelationship sellers are under pressure to be thought leaders. Here are four essential assets to build credibility and seal the deal.
Reva Harris2 minAre You Repurposing Your Webinar Content?Get the most out of your webinars by repurposing the content. Here's how.
Reva Harris2 minA B2B Content Idea-Starter that’s Right Under Your NoseCustomer pain points are typically the focus of content marketing efforts. But your pain points are a source of content too. Hear me out....