Reva Writes
Precision Content Plan
Is your marketing content cobbled together by sales teams or subject matter experts who lack the
bandwidth to focus on strategy? Are your content assets failing to deliver the ROI you need?
This often happens when there’s a rush to publish content on a calendar-driven basis without a
cohesive plan. It only puts more pressure on marketing managers—who already have a million
things on their plate—to somehow produce more and improve content quality with limited resources.
The Precision Content Plan gives you clarity, structure, and a realistic 90-day plan to
create content that’s impactful and easy to manage.
What’s included
A tailored plan that matches your unique capabilities, ensuring you’re creating the right amount and type of content to maximize your resources.
A strategy to maximize the lifespan of each content piece, squeezing out every bit of value from each asset.
A simplified, organized approach that’s easy to follow and implement—no complex jargon or overwhelming processes.
Actionable tools and frameworks your team can start using immediately to generate, refine, and repurpose content effectively.
A clear content calendar that’s realistic and aligned with your business goals.
What you’ll get:
Clarity
A clear understanding of what to create and why, eliminating guesswork and reactive content creation.
Simplicity
A streamlined approach that’s easy for your team to execute.
Confidence
Assurance that your content is in alignment with what your audience needs to hear and that your efforts are driving ROI, not just filling a quota.
Efficiency
Tools and frameworks to capture, develop, and deliver your best content ideas with ease and less stress.
Traction
Strategies to extend the life of each content piece, maximizing every investment.
Having a cohesive content strategy in place can be the game-changer for your content program
Without one, you risk continuing to create content that doesn’t drive engagement or ROI. You miss out on missing out on valuable opportunities to establish your authority and generate leads. You’re more likely to waste resources on disorganized, one-off pieces that don’t align with your broader objectives. And you create frustration for your marketing team.
Here’s how we’ll work together
1. Preparation
You’ll receive an intake questionnaire ahead of time to help you reflect on your current content processes and assets, ensuring our kickoff call is highly productive.
2. Kickoff Call
During this call, I’ll dive into your business, team structure, resources, and goals. We’ll review existing content and brainstorm new ideas. The focus is to get a 360-degree view of your current state.
3. Analysis & Strategy Development
I’ll conduct a detailed review of everything we discussed, along with any relevant content or data. Within a few days, I’ll present an audit of your current content state, a list of tailored recommendations, and an actionable plan. This could be a detailed content calendar or a high-level strategy with themes and topic clusters.
4. Review & Workshop (Optional)
We’ll meet again to review the proposed plan. Optionally, I’ll lead a workshop with your team to help them turn conversations into content, brainstorm new content opportunities, and leverage tools for capturing and repurposing ideas.
5. Ongoing Support
Monthly check-ins to review key performance indicators, make any needed adjustments to the plan, and address new challenges or opportunities.
6. Execution (Optional)
We can discuss how I can support you further in executing some or all aspects of the plan, ensuring it’s implemented efficiently and effectively.
Why should you work with me?
I’ve been in your shoes as an in-house B2B content marketing manager, and I know the challenges of producing effective content. I’ve also worked extensively with clients in similar situations, helping them transform ad-hoc efforts into cohesive, results-driven strategies.
My expertise in content marketing, combined with a specialized focus on maximizing the value of existing content assets, means I can offer fresh perspectives and practical solutions tailored to your needs.
