10 B2B Case Study Examples to Steal Ideas From
Buyers need solid proof that your product or service is worth the investment. Use these examples to help frame your next case study.
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Reva Harris
2 min
Prepare Your Content Strategy for the Fall
What can you do to shift your content strategy for the fall of 2020? Focus on the bottom line.
Reva Harris
4 min
The Lowdown on Original Research Content
Original research is one of the most valuable types of content you can create. Here’s a breakdown of what you need to know about it.
Reva Harris
2 min
Common Content Marketing Mistakes that Sabotage Your Strategy
Are these common mistakes getting in the way of hitting your targets?
Reva Harris
2 min
5 Thought Leadership Marketing Myths to Let Go of Today
There’s no question that you should create thought leadership content. The question is "How?" And how to do it well.
Reva Harris
2 min
Eye-Opening Content Marketing Statistics to Help You Sharpen Your Strategy
If you want your content to stand out, speak to your audience’s needs, and solve your marketing challenges, start here.
Reva Harris
3 min
Consensus-Building Content: Why You Need It and How to Create It
The B2B buying process is complicated and crowded with stakeholders. Help them get on the same page with content.
Reva Harris
2 min
4 Key Marketing Assets for Relationship Selling
Relationship sellers are under pressure to be thought leaders. Here are four essential assets to build credibility and seal the deal.
Reva Harris
2 min
Content vs. Copy: What's the Difference?
Know the nuances between copy and content so you can identify the best writer for you.
Reva Harris
2 min
Hiring a B2B Copywriter? Here's What to Look For.
Great B2B copywriters are good listeners and a little rebellious. Here's why these traits matter.
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