Reva Harris2 min readPrepare Your Content Strategy for the FallWhat can you do to shift your content strategy for the fall of 2020? Focus on the bottom line.
Reva Harris4 min readThe Lowdown on Original Research ContentOriginal research is one of the most valuable types of content you can create. Here’s a breakdown of what you need to know about it.
Reva Harris2 min readCommon Content Marketing Mistakes that Sabotage Your StrategyAre these common mistakes getting in the way of hitting your targets?
Reva Harris2 min read5 Thought Leadership Marketing Myths to Let Go of TodayThere’s no question that you should create thought leadership content. The question is "How?" And how to do it well.
Reva Harris2 min readEye-Opening Content Marketing Statistics to Help You Sharpen Your StrategyIf you want your content to stand out, speak to your audience’s needs, and solve your marketing challenges, start here.
Reva Harris3 min readConsensus-Building Content: Why You Need It and How to Create ItThe B2B buying process is complicated and crowded with stakeholders. Help them get on the same page with content.
Reva Harris2 min read4 Key Marketing Assets for Relationship SellingRelationship sellers are under pressure to be thought leaders. Here are four essential assets to build credibility and seal the deal.
Reva Harris2 min readContent vs. Copy: What's the Difference?Know the nuances between copy and content so you can identify the best writer for you.
Reva Harris1 min readB2B Storytelling: Cutting Through the ClutterEverybody's talking about storytelling. That's great! Here's what's at the heart of all the buzz.